Asi Tsobel was born and raised in Kiryat Ata, Israel. He went to Kfar HaRoeh Bnei AKiva Highschool where he majored in communications. He studied at Shilo Yeshiva as part of the Hesder program before beginning his army service. In 2002-2003 Asi studied acting at the Aspaklaria Theatre School for Acting. Asi then spent two years in Detroit, working within the Jewish community.
When he returned to Israel he studied at Ma’ale – School of Television, Film and arts. In 2010 his final project, the movie “Stand Up”, a dramatic comedy, won first place the International Movie Festival in Haifa and the Adjudicators’ Award in Italy.
In 2007 Asi started editing children’s TV and started working with actor Tuvia Rosenfeld. Together they created the popular children’s program Asi & Tuvia. Today Asi is the editor in chief and director of the TV station that produced and aired his program. He has written, directed and produced many different popular children’s programs since.